Cloud-Busting are specialists in business advice and consultancy services with a focus on scale-up, based in Chesterfield, UK
Melanie Archbould, Chief Executive Officer at Cloud-Busting, chose Smart Business Branding to provide her business with a new logo, marketing materials and website to position Cloud-Busting as a household name within the business community of manufacturing and engineering. The logo was built around the inspiration behind the choice of the name, Cloud-Busting, referencing the ideaology of the business and the belief that clearer skies can be found through powerful Cloud-Busting consultation. We also discussed considerations of colour, typography and iconography when exploring the target audience – family businesses, and SMEs within the manufacturing and engineering industries.
We progressed with our intuiative five-step logo design process to give Melanie the choice of three designs created to reflect the core considersation of a break in the clouds, with bright, positive, forward thinking colours that are functional across both traditional print, and digital materials.
The final identity is a clean and simple design that initially evokes the image of a Cloud, but it is also representative of three circles overlapping to create gaps in the cloud. The three circles represent the business owner, the business and the consultant working together harmoniously. They also create the company initials ‘CB’, forming an abstract cloud shape. Cloud-Busting also required stationery and we supplied business cards, invoice template, letterhead and social media banners. All tailored specifically to the new brand.
Are you looking for your company to break through your competitors clouds with a new fresh and bright logo design that will shine? We’re your clever choice for that affordable, but meaningful logo to help you grow your business to the next level.
Are you looking for more than just a brand logo and materials? We can also build you a website to help you further expand your brand, see what we did for Cloud-Busting here.
“The team went ahead and delivered concepts and drafts promptly, and it didn't take long to arrive at the branding that captured what I was hoping for.”
Melanie Archbould
Cloud-Busting Logo
